"The foundation for good decision-making is having enough information about your subject to fully understand it. To obtain reliable information, you must have reliable research." Don Saunders, Ph.D.  
Today's trial consultants and their clients are increasingly looking to marketing research to provide a sound scientific approach to identifying issues that affect trial outcomes.

Northstar's 18 years of experience testing products and services for Fortune 500 firms translates seamlessly to the litigation environment where lawyers base their decisions on sound scientific information instead of a "gut feel." Our attorney-directed Trial Strategy team helps trial lawyers to:

  • Identify unexpected issues
  • Gain an unbiased perspective
  • Reduce uncertainty prior to trial or mediation
  • Support litigation decisions to clients